Blake Shelton and Ryman Hospitality Partners are teaming up to open Ole Red Las Vegas at the intersection of the Las Vegas Strip and Flamingo Road in 2023.

Shelton and Colin Reed, chairman and CEO of Ryman Hospitality Properties, made the announcement in a press conference in Nashville just ahead of the CMA Awards.

“I’ve been going to Las Vegas for 20 years now working and I’ve never felt like there was enough of a country music presence,” Shelton said.

An estimated 100,000 people pass by the Bally’s Grand Bazzar Shops area, owned by Caesars Entertainmnet, each day. “This is truly the best piece of undeveloped real estate in Las Vegas, it sits right across from the Bellagio fountains.”

“That’s why this particular location is so important-because 45 million people a year go through this market. There’s nothing like this in Las Vegas, there is no real country bar like this where you can hear authentic music,” said Reed.

The $30 million, four-story theater and restaurant with nearly 700 seats will feature Las Vegas’ first rooftop patio with its own music venue.

“I know what it’s like to be a young musician playing bars and small venues, never knowing what to expect. I’m proud that we’re building a network of places where artists can get the kind of exposure playing live that is so critical for growing their fan base,” said Blake Shelton. “Having these locations for artists to play in different parts of the country is a dream come true.”

Ole Red Las Vegas will be its sixth location, joining venues in Nashville; Tishomingo, Okla.; Gatlinburg, Tenn.; and Orlando. A fifth location is set to open in the Nashville International Airport.

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